Selected Work Highlights
I’ve been privileged to explore a wide range of issue areas throughout my career. Here are some highlights from the work I’ve been fortunate to lead or contribute to.
Writing & Reports
- Advertising: Tradewater in Forbes 2023 Sustainability Issue (pages 4–5)
- Article: Why the Time is Now to Address Climate Change (We Don’t Have Time)
- Article: A Legacy of Advocacy and Community (Spring 2024)
- Article: EVmatch: EV Charging in Chicago
- Article: Great School Voices
- Op-Ed: Motherly, December 2022
- Press Release: Tradewater’s landmark CFC destruction project in Thailand
- Press Release: As You Sow / Glyphosate Report Launch
- Personal Blog: Mamajoon Chronicles
Brand & Content Strategy
Piper+Enza / Gooshi: I’m the co-founder of a kids’ health and wellness media venture, where I’ve led brand, design, marketing, and storytelling strategy from Day 1. This included a full rebranding for our transition into a digital app.
Housing for Health California: I guided this longtime client through a statewide brand expansion and a complete website redesign to reflect their broadened services beyond Orange County.
VertueLab: I led the development and design for Opalene Climate Capital, a new VertueLab fund, including the development of all web copy for these pages.
Email Marketing
- Waterside Workshops: August 2025
- Academy School: October 2025
Social Media
I develop and manage social media strategies that grow communities and drive engagement.
- Resourcing Refugee Leadership Institute: Launched Facebook, Twitter, and Instagram in 2021
- Tradewater: Built voice and reach across platforms, doubling LinkedIn following within a year and becoming a top voice on We Don’t Have Time with over 20k followers and millions of views
- Piper+Enza/Gooshi: Used Instagram and TikTok to build community, connect with caregivers, and share expert-backed children’s health content
Arham Communications 